Hello,

I’m Lara – a serial founder, operator and all‑round doer who loves turning ideas into things that actually exist in the world. Over the past few years I’ve started multiple businesses, sold two, imported and exported products, sold on three continents, raised investment from angels, VCs and accelerators, and been through programmes like Antler (plus a fair few others along the way).

If you’re curious about the twists and turns of my journey, head over to Lara’s Journey where you’ll find the stories behind the brands I’ve built and exited. Most recently, I founded Hoopsy, a mission‑driven company working to eliminate plastic from diagnostic tests by creating 100% plastic‑free, paper‑based pregnancy tests inspired by my own IVF experience.

I love connecting with people who care about sustainability, women’s health and building things from zero to one. If you’d like to chat, collaborate, or have me speak at an event, just hop over to the contact tab and send me a message – I’d genuinely love to hear from you.

Lara